How We Use Data
We collect and use personal data to personalize and improve your experience with CYTK and better serve you when you are buying or consuming CYTK applications, products, software, enabled devices or services (“CYTK Services”). Examples of how we use data include:
CUSTOMER EXPERIENCE Providing you with good customer experience by maintaining accurate contact and registration data, delivering comprehensive customer support, providing transaction support, offering products, services and features that may interest you and enabling you to participate in contests and surveys.
TRANSACTION SUPPORT Assisting you in completing transactions and orders of our products or services, administering your account, processing payments, and facilitating refunds.
PRODUCT SUPPORT & IMPROVEMENT Improving the performance and operation of our products, applications, services and support, including software and firmware updates and alerts to ensure the continued operation of the service or device.
ADMINISTRATIVE COMMUNICATIONS Communicating with you about CYTK. Examples of administrative communications may include responses to your inquiries, issues raised in chat logs or requests or communications required by law.
SECURITY Maintaining the integrity and security of our applications and services and preventing and detecting security threats, fraud or other criminal or malicious activity.
BUSINESS OPERATIONS Conducting ordinary business operations, conducting business research and analytics, corporate reporting and management, resolving customer disputes, staff training and quality assurance purposes and outreach.
RESEARCH & INNOVATION Improving the quality and delivery of our products and services, and innovating new products, features and services using research and development tools.
ADVERTISING Providing personalized promotional offers on CYTK products or services and other selected partner products or services.
COMPLIANCE WITH LAW Compliance with applicable laws, regulations, court orders, government and law enforcement requests.
What Data We Collect
Personal data is any information that personally identifies you or from which you could be identified either directly or indirectly. We may collect your personal data through your use of the CYTK Services or during interactions with CYTK representatives. The personal data we collect from you depends on the nature of your interaction with us or on the CYTK Services you use, but may include the following:
INFORMATION YOU PROVIDE DIRECTLY
Contact Data – We may collect personal and/or business contact information including your first name, last name, mailing address, telephone number, fax number, email address and other similar data.
Location Data – We collect geolocation data when you enable location-based services or when you choose to provide location-related information during product registration or when interacting with our products.
Preferences – We collect information about your preferences and interests as they relate to CYTK Services (both when you tell us what they are or when we deduce them from what we know about you) and how you prefer to receive communications from us.
Other Unique Identifying Information – Examples of other unique information that we collect from you include information you provide when you interact in-person, online or by phone or mail with our customer support channels, your responses to customer surveys or contests or additional information you have provided to us to facilitate delivery of CYTK Services and to respond to your inquiries.
INFORMATION AUTOMATICALLY COLLECTED ABOUT YOUR USE OF CYTK SERVICES
Application Data – We collect information related to CYTK applications such as software versions and update details. In cases where we incorporate technologies from third parties, data may be shared between the third party and CYTK and appropriate notice will be provided at the application level.
Website Browsing Data – We collect information about your activity on our CYTK applications including the content (and any hyperlinks) that you view and interact with, the address of the website you access and other clickstream behavior (such as the pages you view or the links you click) initiated from within the CYTK applications. Some of this information is collected using automatic data collection tools which include, cookies, web beacons and embedded web links.
Anonymous or Aggregated Data – We collect anonymous answers to surveys or anonymous and aggregated information about how our CYTK Services are used. In the course of our operations, in certain cases, we apply a process of de-identification or pseudonymisation to your data to make it reasonably unlikely to identify you through the use of that data with available technology.
CYTK Interactions – We collect data from searches and interactions you initiate within the CYTK applications, the responses you receive, and whether they were helpful. We log and store your interaction history in our interaction history database.
INFORMATION FROM THIRD-PARTY SOURCES
We collect data from the following third parties:
Data brokers– Commercially-available data such as name, address, email address, preferences, interests, VIN numbers, service history, and certain demographic data.
Analytics Providers – We also receive non-personal data, such as aggregated or de identified demographic/profile data, from third-party sources such as companies that specialize in providing enterprise data, analytics and software as a service.
CYTK does not knowingly collect information from children as defined by local law and does not target its websites or mobile applications to children.
How We Keep Your Data Secure
To prevent loss, unauthorized access, use or disclosure and to ensure the appropriate use of your information, we utilize reasonable and appropriate physical, technical, and administrative procedures to safeguard the information we collect and process. CYTK retains data as required or permitted by law and while the data continues to have a legitimate business purpose.
How We Share Data
We will only share your personal data as follows and, when applicable, only with the appropriate contractual obligations in place:
SHARING WITH AFFILIATES OR SUBSIDIARIES We may transfer your personal data to subsidiaries or affiliates of CYTK for the purpose of managing or supporting certain services.
SHARING WITH SERVICE PROVIDERS & PARTNERS We engage service providers or partners to manage or support certain aspects of our business operations on our behalf. These service providers or partners may be located in the US or in other global locations and may provide services such as transaction support, customer support, sales pursuits on our behalf, order fulfillment, product delivery, content personalization, advertising and marketing activities (including digital and personalized advertising), IT services, email service providers, data hosting, live-help, and management or support of CYTK Services.
CORPORATE TRANSACTIONS Circumstances may arise where, whether for strategic or other business reasons, CYTK decides to sell, buy, merge or otherwise reorganize businesses. In such transactions, we may disclose or transfer your personal data to prospective or actual purchasers or receive personal data from sellers. Our practice is to seek appropriate protection for your personal data in these types of transactions.
COMPLIANCE WITH LAW We may also share your personal data when we believe, in good faith, that we have an obligation to comply with any law, regulation, subpoena, or court order.
How We Use Automatic Data Collection Tools
Choosing Your Privacy Preferences
You can make or change your choices regarding Automatic Data Collection Tools, as well as receiving either subscription or general communications at the data collection point or by using other methods, which are described in the following sections.
MARKETING COMMUNICATIONS If CYTK sends you electronic marketing messages based on your consent or as otherwise permitted by applicable law, you may, at any time, withdraw such consent or declare your objection (“opt-out”) at no cost. The electronic marketing messages you receive from CYTK (e.g. those sent via email) also will include an opt-out mechanism within the message itself (e.g. an unsubscribe link in the emails we send to you).
AUTOMATIC DATA COLLECTION TOOLS – ONLINE When you visit CYTK sites, you have the option to accept or adjust what cookies you allow us to place on your browser. If you don’t want to allow cookies, please refer to your browser settings. Note that by disabling certain categories of cookies, you may be prevented from accessing some features of our sites or certain content or functionality may not be available. Certain browsers allow you to navigate websites in an incognito or private mode. Once the browser session is closed, typically all cookies collected during the session are automatically destroyed. To opt out of being tracked by Google Analytics across our websites visit http://tools.google.com/dlpage/gaoptout. Even if you opt-out, you might continue to see non-personalized advertisements from CYTK via our partners.
AUTOMATIC DATA COLLECTION TOOLS – CYTK COMMUNICATIONS You can disable automatic data collection tools, such as web beacons, in email messages by not downloading images contained in messages you receive (this feature varies depending on the email software used on your personal computer). However, doing this may not always disable automatic data collection tools in the email message due to specific email software capabilities. For more information about this, please refer to the information provided by your email software or service provider.
Changes to Our Privacy Statement
If we modify our Privacy Statement, we will post the revised statement here, with an updated revision date. Date Posted: April 2021
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